Timberland
Trigger Warning: Mental Illness, Suicide
The construction industry has one of the highest suicide rates compared to other sectors. Many workers report feeling unable to talk about their mental health.
Idea: As a brand trusted by the construction industry, Timberland can encourage the conversation around mental health, and help workers get back on their feet.
The Golden Gate Bridge
The Golden Gate Bridge is the world’s second-leading suicide site.
Timberland sponsors a march across the bridge, and casts its signature yellow over the red paint— highlighting construction’s “Silent Epidemic”.
**To ease discomfort around mental health topics, placements center on quiet moments throughout the day when workers can feel alone with the brand.
